Social Media Specialist crafting strategy-first content and performance-driven campaigns — trained in Meta Ads, audience growth, and analytics.
A strategist's instinct for what makes people stop scrolling.
Yara brings hands-on training in social media strategy and media buying together with real experience in digital sales and customer engagement — skilled in content planning, audience targeting, and supporting paid campaigns across platforms.
Certified in Social Media Marketing with working knowledge of Meta Ads and campaign optimization, she's driven by data: turning insight into content that grows visibility and moves business results.
BBA — International Business
The British University in Egypt
Arabic — Native · English — Fluent · French — Intermediate
Manages and optimizes digital product listings across online marketplaces, conducts market research, supports promotional campaigns and pricing strategy, and tracks conversion and growth metrics.
Performed accurate data entry aligned with client standards, verified accuracy, resolved inconsistencies, and reported system issues to support process improvements.
Delivered support to English-speaking customers and managed inquiries via phone, email, and online platforms.
Conducted market research and trend analysis to support data-driven business decisions.
Supported social campaign creation and CRM data analysis; applied SWOT and competitor analysis.
Developed and pitched a business concept as part of an entrepreneurship project.
Self-directed concepts built to show strategic thinking, content planning, and a paid-media point of view.
Grow Baladna's presence among Cairo's 20–30 age group and drive weekday foot traffic during off-peak hours.
Support a new collection launch with a paid Meta Ads campaign driving traffic and pre-orders.
Increase app installs and weekly active users with an always-on content calendar plus performance ads.